One

ONE is a close circle of established studios making unconventional work at scale.

Our holistic approach brings together strategy, creative and production, combining focused research and bespoke tools to build hybrid worlds in physical and digital space.

ONE is mutually owned and horizontally structured: a working model intended for range and transparency.

We think in multiple languages and time zones, harnessing an evolving roster of disciplines to conceive and generate immersive experiences beyond what is possible alone.

ONE is collaboration

  • points
  • terrain
  • universal
  • light
  • doing better
  • a moment
  • form
  • learning
  • rendering
  • BIPP
  • not there
  • listening
  • building
  • an edge
  • global
  • in sync
  • generalist
  • cells
  • generative
  • physical
  • what you don't need yet
  • realtime
  • virtual
  • open
  • learning by making
  • yes and no
  • R&D
  • engaged
  • bits
  • animation
  • dots
  • branching
  • culture
  • coming together
  • high resolution
  • protein
  • here today gone tomorrow
  • art
  • structure
  • exhibitions
  • applications
  • in fashion
  • narrative spaces
  • decentralised
  • yottabytes
  • at home anywhere
  • fluid
  • unexpected
  • not an angel
  • famous
  • future audiences
  • speculative
  • iterating
  • platforms
  • a window
  • meshed reality
  • a platform
  • all of the above
  • capturing

International Magic is an experience design studio, responding to shifts in culture and technology through engaging creative strategies, new modes of interaction and new visual directions.

Driven by ideas, art and technology to form digital products and experiences that fuse aesthetic principles, cultural research and high performance. We believe in the power to entertain and innovate for the next generation.

Nike x Martine Rose "The Lost Lionesses"
Balenciaga SS19
032c.com
Judy Chicago "Rainbow AR"
Martine Rose "What We Do All Day"