One

ONE is a close circle of established studios making unconventional work at scale.

Our holistic approach brings together strategy, creative and production, combining focused research and bespoke tools to build hybrid worlds in physical and digital space.

ONE is mutually owned and horizontally structured: a working model intended for range and transparency.

We think in multiple languages and time zones, harnessing an evolving roster of disciplines to conceive and generate immersive experiences beyond what is possible alone.

ONE is collaboration

  • R&D
  • meshed reality
  • exhibitions
  • structure
  • narrative spaces
  • capturing
  • a window
  • here today gone tomorrow
  • a platform
  • building
  • famous
  • animation
  • terrain
  • future audiences
  • in sync
  • form
  • yottabytes
  • protein
  • all of the above
  • open
  • applications
  • learning
  • iterating
  • rendering
  • generalist
  • branching
  • doing better
  • unexpected
  • virtual
  • realtime
  • BIPP
  • an edge
  • at home anywhere
  • light
  • fluid
  • dots
  • in fashion
  • global
  • not an angel
  • coming together
  • culture
  • generative
  • points
  • what you don't need yet
  • cells
  • speculative
  • decentralised
  • yes and no
  • bits
  • learning by making
  • not there
  • high resolution
  • universal
  • art
  • listening
  • physical
  • engaged
  • platforms
  • a moment

International Magic is an experience design studio, responding to shifts in culture and technology through engaging creative strategies, new modes of interaction and new visual directions.

Driven by ideas, art and technology to form digital products and experiences that fuse aesthetic principles, cultural research and high performance. We believe in the power to entertain and innovate for the next generation.

Nike x Martine Rose "The Lost Lionesses"
Balenciaga SS19
032c.com
Judy Chicago "Rainbow AR"
Martine Rose "What We Do All Day"